Nummy Creations Wins “Best Health & Wellness Product” Award at GIC 2023

We’re proud to share that Nummy Creations was awarded “Best Health & Wellness Product” at the 2023 Grocery Innovations Canada (GIC) Awards 

This recognition from one of Canada’s leading grocery and CPG innovation organizations is an incredible honour—and a meaningful milestone for our growing brand.

What Is Grocery Innovations Canada (GIC)?

Grocery Innovations Canada (GIC) is a respected Canadian organization that brings together emerging and established brands across the grocery, food, beverage, and wellness space. GIC celebrates innovation, quality, and products that are shaping the future of grocery retail in Canada.

The Best Health & Wellness Product Award recognizes brands that demonstrate:

• Product innovation within the grocery channel

• Clear consumer health benefits

• High-quality ingredients and formulation

• Strong market relevance and retail readiness

Being recognized by GIC places Nummy Creations among forward-thinking brands helping redefine what health and wellness look like in today’s grocery landscape.

Why Nummy Creations Was Recognized

Nummy Creations was created to meet a growing consumer need:
a satisfying coffee alternative without caffeine, designed for people who love the ritual of coffee but want to feel better—day and night.

Our roasted root coffee alternatives are:

• 100% caffeine-free

• Made with roasted dandelion root, chicory root, and other beneficial ingredients

• Gentle on digestion and supportive of overall wellness

• Rich, bold, and comforting—without jitters, crashes, or disrupted sleep

As more consumers look for functional, better-for-you options in the grocery aisle, Nummy offers a unique solution that fits seamlessly into daily routines.

A Growing Category in Canadian Grocery

The demand for caffeine-free coffee alternatives and functional wellness beverages is growing rapidly—especially among consumers navigating stress, sleep challenges, and hormonal changes.

This award reflects a broader shift in grocery toward:

• Reduced caffeine and stimulant-free beverages

• Functional ingredients with a long history of use

• Products that support balance, not burnout

We’re proud that Nummy Creations is part of this movement and that our products are helping redefine the “coffee” category in Canadian retail.

Built for Real Life, Backed by Community

Nummy Creations was built by listening closely to our customers—many of whom were looking for:

• A coffee replacement that still feels indulgent

• A better option for evenings or post-dinner rituals

• Support during perimenopause, menopause, or high-stress lifestyles

This award from Grocery Innovations Canada is especially meaningful because it reflects both industry recognition and real consumer impact.

What This Award Means for the Future

Winning Best Health & Wellness Product at GIC 2023 motivates us to continue:

• Innovating within the caffeine-free beverage space

• Expanding our flavour offerings and limited editions

• Growing our presence in grocery and specialty retail across Canada and beyond

We’re committed to creating products that fit beautifully into modern wellness-focused lifestyles—without sacrificing taste or ritual.

Thank You

To our customers, retail partners, and supporters: thank you for being part of the Nummy journey. Your trust, feedback, and enthusiasm make moments like this possible.

If you’re new to Nummy Creations, welcome.
If you’ve been with us since the beginning, we’re so grateful.

Here’s to better-for-you rituals—and a more balanced way to enjoy your “coffee.”